Evergreen topics are topics that are consistent in popularity and are not trend-specific or news-related. In other words, they are topics that have an indefinite shelf life in terms of page views. My M.O. is to keep a majority of my articles evergreen, I’d say about 75%. The rest are on topics like newly released books that will probably have a limited amount of interest. The way that I see it (and this is my newbie opinion, by no means Gospel) with trendy topics you may initially get a lot of page hits, but they are very temporary and the views will quickly wain. On the other hand, with evergreen topics, they seem to show a consistent amount of views over a longer period of time.

Oddly (or maybe not depending on cynical you are), content sites seem to promote the stories pertaining to the current news items and trends the most. Could this be because they know that while the initial payout may be pleasing to the writer, in the long run the article will likely fizzle and collect dust somewhere out in web-world?